Lönneberga
Turning the brand name into a memorable expression for great taste. A concept designed to unite the product range, strengthen the sender and add charm and humour to the brand.
The problem
Lönneberga is a Swedish food brand making everything from cold cuts to chicken.
But as competition in the category grew tougher, it became more important than ever to build recognition and make the sender impossible to miss. Lönneberga needed a distinctive concept that could unite its products, launch new ones and strengthen the brand.
All of Lönneberga’s products have one thing in common: they taste insanely good.
In Swedish, “gott så in i…” is an expression used when something tastes exceptionally good - similar to saying “tasty as hell.”
So we completed the phrase with the brand name:
Gott så in i Lönneberga.
Loosely translated as:
Tasty as Lönneberga.
A memorable concept that combined the product benefit and the sender in one line, while adding charm and humour to the brand.
The concept came to life across film, outdoor, social media and in-store communication.
The idea
