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Client: Blocket (Swedish equivalent to Craigslist)

Brief: Encourage people to sell more shippable items through Blocket.


Insight: There are things you want to sell without anyone noticing​​.​​​​​​​

Solution: In order to protect people from the embarrassment of a mother in law noticing you're selling her Christmas gift to you, we created Blocket Incognito. Instead of choosing where your post will be shown, you choose what regions to hide it from.

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"Now unwanted Christmas gifts can be wrapped again. With Blocket Incognito, Grandma doesn't need to know that you're selling her Christmas present.

We also made this text small in the hope that she won't see it."

Art Direction: Amanda Gameel, Tobias Frelén, Samuel Litström

Copywriter: Sara Feeley, Jesper Mikkelsen

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