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Client: PETA

UGG’s are back in fashion. Not only because of its style, but also its comfort. But there is nothing comfortable with how they’re made. To cast a light on an unacceptable industry, we took help from the animal closest to us and created Dugg’s - a fictional shoe linemade 100 % of dogs.

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Art Director: Amanda Gameel, Alva Saveby

Copywriter: Sara Kalin, Peyvand Ahmedi

Designer: Noa Carle, Issa Kram

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