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Spotify -
A Voice In The Dark

Brief: Campaign converting Gen Z to Spotify Audiobooks.


Solution: 2 of 5 Gen Z’ers have a diagnosed mental health condition, with anxiety being the biggest issue. A voice of someone we love has calming effects, but can be hard to reach at night.  A Voice in the Dark is a new function that allows their close ones to narrate their audiobooks, making Spotify Audiobooks a go to at night.

Art Director: Amanda Gameel, Alva Saveby

Copywriter: Sara Kalin, Peyvand Ahmedi

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