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Spotify -
A Voice In The Dark
Brief: Campaign converting Gen Z to Spotify Audiobooks.
Solution: 2 of 5 Gen Z’ers have a diagnosed mental health condition, with anxiety being the biggest issue. A voice of someone we love has calming effects, but can be hard to reach at night. A Voice in the Dark is a new function that allows their close ones to narrate their audiobooks, making Spotify Audiobooks a go to at night.
Art Director: Amanda Gameel, Alva Saveby
Copywriter: Sara Kalin, Peyvand Ahmedi
© AMANDA GAMEEL 2024
+46 737 702 702
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