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Stuffed Nuggets

Brief: End speciesism​.

Solution: 41 % of kids in the US think chicken nuggets are plant based, a result of their parents not teaching them what their favorite food is really made of. To raise an avoided question at home, we created Stuffed Nuggets, a plush toy with the same destiny as the ones we eat.

The One Show / Young Ones 2023 - Shortlist

Art Director: Amanda Gameel, Alva Saveby

Copywriter: Sara Kalin, Peyvand Ahmedi

Designer: Noa Carle

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