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The E-Light System

Awards
Cannes Lions / Future Lions 2023 - Shortlist

Brief: Take safety beyond the car and use modern tech to do so.

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Background: Despite a quarter of the traffic, half of the most severe accidents occur at night. Making the darkest hours the most dangerous. In the event of an accident, a physical warning triangle is to be placed on the ground. A warning difficult to perceive during the day, and even more so at night. Leading to more severe accidents than the original one. 

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Solution: Therefore Volvo reinvents the warning triangle, lifting it off the ground. The e-Light System is the first emergency system using streetlights to detect accidents and signal other drivers.

 

Through integration with the E-call system in cars, linked to a street lighting controllership, the lights will automatically switch to red upon detecting an accident. Ensuring safer roads and safer nights - for the security of all lives.

By using eCall technology, streetlights are connected to cars, enhancing road safety through real-time communication.​

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01.

In the event of an accident, the streetlights within braking distance immediately turn red. This rapid response is triggered by the eCall system in the car, which detects the collision and sends a signal to the streetlights.

02.

This alerts drivers up to 500 meters away, providing them with enough time to slow down and avoid further collisions. The early warning ensures that approaching drivers can react promptly, thereby reducing the risk of additional accidents.

03.

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Art Director: Amanda Gameel, Linn Löfholm

Copywriter: Jakob Hjulström, Ida Nordeng

3D designer: Noa Carle

© AMANDA GAMEEL 2024

+46 737 702 702

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